Job Description

Company

Our client, established in 1983 and headquartered in the Washington, D.C. area, is a fully integrated national real estate investment and management firm specializing in retail shopping centers. With ownership interests in approximately 150 open-air retail properties across 22 U.S. states and Washington, D.C., their portfolio spans over 20 million square feet and is valued at $9 billion. The firm is widely recognized for its institutional expertise and its commitment to a sustainable, community-focused retail platform.

Job Description

We are looking for a dynamic, results-driven Digital Marketing Director with experience in the commercial real estate industry. The ideal candidate will possess a strong understanding of digital marketing strategies, industry trends, and the ability to develop and manage multi-channel marketing campaigns. This role will work closely with the Head of Marketing and cross-functional teams to create and implement data-driven marketing strategies that enhance their digital presence, engage key audiences, and drive measurable business growth.

KEY RESPONSIBILITIES :

• Lead the development and execution of comprehensive digital marketing strategies that align with company goals, increase online visibility, and attract potential tenants, investors, and partners
• Oversee and optimize organic and paid media, SEO, email marketing, content marketing, and lead generation campaigns to drive traffic, conversions, and brand awareness
• Ensure the companys website is optimized for user experience, search engine ranking, and conversion. Collaborate with third-party web developers and internal teams to ensure content is relevant and engaging
• Write, design, and execute compelling content for various digital platforms, including blogs, social media posts, email newsletters, and videos that resonate with target audiences
• Work closely with leasing team members to build and manage bespoke marketing campaigns for effective lead generation
• Track, analyze, and report on the performance of digital marketing initiatives. Implement relevant tracking tools and other technology and AI tools to further enhance the digital marketing efforts.
• Manage the digital marketing budget and allocate resources effectively to maximize ROI across campaigns
• Work closely with the Head of Marketing to ensure consistency in messaging, tone, and visual identity across all digital platforms
• Develop internal social media policies and best practices for FWR employees
• Ideate and write strategic and coordinated content for senior leaderships LinkedIn pages
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices, especially within the commercial real estate and private investment sector

QUALIFICATIONS:

• Bachelors Degree in Marketing, Communications, Digital Marketing or related field
• 7-10 years of experience in B2B digital marketing, with a focus on commercial real estate, property management, or related industries
• Excellent verbal and written communication skills, with the ability to craft compelling narratives and work cross-functionally with teams
• Experience building or managing websites and experience with UX design and content management
• Demonstrated success in developing and executing digital marketing strategies that have driven brand awareness, lead generation, and ROI
• Advanced knowledge of digital marketing tools and SEO best practices.
• Ability to generate innovative ideas and content strategies that resonate with target audiences.
• Strong analytical and problem-solving skills, with the ability to interpret data and apply insights to improve campaigns.
• Ability to work closely with senior leadership team and C-Suite

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