Digital Merchandising & Strategy Associate page is loaded
Job Description:
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.
Rakuten Rewards is a leading e-commerce company that enhances the way people shop by offering Cash Back, deals and rewards from more than 3,500 merchants. Founded in 1999, Rakuten has grown to become the go-to shopping destination for consumers, having paid out nearly $2 billion in Cash Back to its 15 million members. The company also operates ShopStyle, a leading fashion discovery destination, and Cartera Commerce, a top rewards platform for airlines and banks. For more information, visit
Job Summary:
Rakuten.com seeks a Digital Merchandising & Strategy Associate to join our growing Digital Strategy team to drive category and vertical development across our platform. This person will develop, brief and execute campaigns that meet both Member (B2C) and Merchant (B2B) needs. The role will report into the Sr. Manager, Digital Merchandising & Strategy and act as a business partner between our sales, creative, marketing, technology and operations teams.
Key Responsibilities:
Develop vertical-focused marketing campaigns that increase awareness, drive member conversion, as well as drive media revenue.
Provide insights and proposals by analyzing marketing and member data and monitoring relevant market conditions.
Understand our merchants needs and create campaigns that align with their goals.
Make strategic and tactical recommendations that ladder up to larger business objectives
Utilize strong analytical skills to continuously optimize the member experience across all shopping channels, while also recapping the performance of events.
Develop strong cross-functional relationships with creative strategy, marketing, site operations, engineering and sales.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
You have successfully developed strong brand and customer site experiences.
You are comfortable working with ambiguity and executing at pace. You are flexible and respond well to shifts in trajectory.
You are creative and excited about the opportunity to surface new and innovative ways to connect with members and merchants.
You are a self-starter - able to take ownership of projects, anticipate problems and get things done.
You have excellent organizational skills and can oversee multiple work streams simultaneously.
You know how to communicate proactively and effectively with a diverse set of stakeholders.
You have a positive and upbeat demeanor.
You continuously ask yourself “what if…”
Minimum Requirements:
3-5 years experience in digital marketing or site merchandising/management
Familiarity in web standards across all platforms (web, mweb, app)
Strong communication, interpersonal, analytical and problem-solving skills
Excellent writing, speaking and presentation skills
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Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
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