Job Description
JOB SUMMARY:
TLF’s Email, SMS, & Push Acquisition & Retention Specialist will be responsible for the day-to-day execution from conception to final execution and analysis of all SMS/MMS, email, web and app push, flows and campaigns leveraging best practice and growth-hacking techniques to develop new approaches to on and off-site customer leads and acquisition, while also ensuring the highest level of sales, customer engagement, retention, and CLV.
This position will be accountable for collaborating across various depts and teams in developing, planning, and implementing daily, weekly, and monthly campaign development, automated flows, and applying creative assets with a primary focus on meeting open and CTR, CRO, ROAS/ROI and revenue metrics and forecasts per channel; while reporting the corresponding data and KPI’s for these initiatives to the marketing department, leadership, and CEO on a daily/weekly/monthly/quarterly/ and annual basis.
This role requires a very strategic and creative thinker with excellent analytical skills to drive the day-to-day marketing initiatives, developing an extensive and well-planned marketing calendar that is cohesive across all platforms and channels and meets TLF’s brand aesthetics, voice, and messaging for all campaigns and flows.
POSITION ROLES & RESPONSIBILITIES ( INCLUDING BUT NOT LIMITED TO THE BELOW):
· Campaign Development and Execution:
· Audience Segmentation and Personalization:
· Analytics and Reporting:
· Compliance and Best Practices:
· Collaboration and Communication:
· Retention Strategy Development:
· Loyalty Program Development and Management:
· Rewards Strategy and Execution:
· Market Research and Trends:
· Budget Management:
QUALIFICATIONS / SKILLS / REQUIREMENTS:
TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App.
Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear. What are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together. BENEFITS (for full-time employees only):TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App. \r\n\r\nJoin our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear.\r\n\r\nWhat are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together.\r\n\r\nBENEFITS (for full-time employees only):\r\n- Medical (80% Employer Paid - All coverage tiers)\r\n- Dental (80% Employer Paid - All coverage tiers)\r\n- Vision\r\n- 401k\r\n- A free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®)\r\n- Chill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea)\r\n- PS5 stations for gamers\r\n- A monthly product allowance ($100) for our premium Gym-To-Street® Wear \r\n- Continued education programs & training \r\n- Employee team-building events\r\n\r\nTIME OFF BENEFITS (for full-time EXEMPT employees only):\r\n•\tVacation: 2 weeks a year (accrued at a rate of 3.08 per pay period)\r\n•\tSick Days: 6 days a year (accrued at a rate of 1.85 per pay period)\r\n•\tPersonal Days (PTO’s) 4 days a year (1 day accrued every quarter)\r\n•\t10 Paid Holidays \r\n•\t1 Floating Holiday (a day of your choosing)\r\n\r\nTIME OFF BENEFITS (for full-time NONEXEMPT employees only):\r\n- Vacation: 2 weeks a year (0.04167) per hr. worked\r\n- Sick Days: 6 days a year (1.85 hours accrued per pay period)\r\n- Personal Days: 4 days a year (1 day accrued per quarter)\r\n- 10 Paid Holidays \r\n- 1 Floating Holiday (a day of your choosing)\r\n\r\nPART-TIME/INTERN BENEFITS:\r\n\r\nTLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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